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Collabotown is a unique marketing and research
company. If you are thinking to introduce
your products or services into Japan Market,
and like to know what is Japanese consumers'
taste or trend, Collabotown will be helpful!!!
Collabotown is located in Yokohama City,
in the west side of Tokyo . In this area,
many trend innovators are living compared
with other areas in Japan. In Collabotown,
above 300members are joining for the interview
or some kind of researches. They are called
"Collaborators" and living
around here Collabotown. They are what
we call trend innovators and very sensitive
to their purchase because they have shrewd
eyes to the products and services. Mainly
they are females, married and have babies
or children below 4 years. So such as the
following researches is especially useful.
Research about
Commodities
Toys for children's
Foods
Drinks
Home used electric
Apparels........ |
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Collaboration Marketing is our service concept.
It means the collaboration between companies
and consumers. As you know, Japanese consumers
are getting their position to "prosumer"(=producer
+ consumer). And it is getting difficult
for the companies to be successful in Japan
market without collaborating with consumers.
So Collaboration Marketing will help you
for your developing your products or services
and test marketing in Japan to sales promotion.
At the same time, Collabotown realizes "knowledge
share" between companies and consumers.
In this case "knowledge" means
the knowledge for the comfortable life for
consumers. Consumers knows what product
will be good for their comfortable life.
But sometimes they can not express their
needs or wants by the proper expression.
In such a case, companies have to have the
capability of insight for their needs
or wants by the dialog or communication.
Collabotown is supporting the companies for
getting consumers' unexpressive needs or
wants by realizing deep communication with
consumers.
The detail of our service is as follows,
Support
for development of products or services in
the point of customers' views with Collaborators
Depth
interviews to Collaborators
Monitoring
by Collaborators
Home-use
testing by Collaborators
Support
for sales promotion by Collaborator
Reporting
about your demands about research
Rental
web meeting room between companies and consumers
and our services are reasonable compared
with other Japanese research companies. Because
we have 150 collaborators, our recruiting
cost is so low and can easily get high quality
interviewed persons.
Of course, collabotown staffs as marketing
coordinators will support you for communicating
with collaborators smoothly ,analysis and
reporting.
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